The Obvious?

It fascinates me the amount of effort that goes into maintaining brands. Organizations fabricate these shiny images of themselves and then fight fiercely to protect them. They spend loads of money polishing their shiny façades and even turn the myths inwards on their staff.

But it’s bollocks and we all know it. These fabricated brand images fool no one. We all know, even my kids know, that reality bears no relation to the shiny image. Our impressions of companies and their products are formed day to day in our experiences and our conversations.

So why is it so hard to have real people talking with real customers about real products or services? What are brands so scared of?

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Mark’s Daily Thought – Ideas from Mark Fritz to help you Get Ahead, Stay Ahead and Be Successful

Whenever we meet new challenges in life, we should be sure that these challenges will require us to change in some way in order to deal with them. It seems only logical, but many people act as if doing the same things will work in different ways. Challenges require change.

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Mark’s Daily Thought – Ideas from Mark Fritz to help you Get Ahead, Stay Ahead and Be Successful

A great way to stretch our thinking when we face some key issues is to ask ourselves, what would others do? By trying to adopt the thinking of others, we begin to look at the issues from different viewpoints, and often see solutions that would be difficult to see taking only our own viewpoint.

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Mark’s Daily Thought – Ideas from Mark Fritz to help you Get Ahead, Stay Ahead and Be Successful

If you set a goal where you can already see the path to achieve it, then it is not really a goal (it’s a target with a clear plan of action). True goals reach beyond where you can see, and challenge you to think beyond your current circumstances and abilities…to drive you to use your potential.

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Mark’s Daily Thought – Ideas from Mark Fritz to help you Get Ahead, Stay Ahead and Be Successful

If you are a leader, your people infer what is most important by what you pay attention to. Paying attention to the right things brings your people’s attention on those right things…and that has them taking more action on them too. What you pay attention to will get the attention of your people.

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Mark’s Daily Thought – Ideas from Mark Fritz to help you Get Ahead, Stay Ahead and Be Successful

Our attitude is often related to what we replay in our minds. The people with great attitudes tend to replay the good far more than the bad. By consistently replaying the good, they are training themselves to also look for the good…and that drives a great attitude.

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